Who doesn’t turn to GAP for those basic, timeless separates - tees, shirting, soft tailoring and denim? Well… according to recent reports, not quite as many as GAP would like. The all-American basics brand has experienced a sharp downturn in sales recently.
Luckily their advertising is still fabulous! Check out some of our fave print ads, and our favourite TV campaign (circa 2004 baby) featuring Lenny Kravitz and multiple SJP’s rocking it out in GAP denim.
Happy Friday FFFs!