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Wednesday
Mar172010

Baukjen de Swaan Arons

WHO: BAUKJEN DE SWAAN ARONS
WHERE: HAMPSTEAD, LONDON
WHAT: CO-FOUNDER, ISABELLA OLIVER
VISIT: www.isabellaoliver.com

FFF LOVES… her clever mix of practical, flattering cut with luxe detail. Pregnancy never looked so chic.

Breakfast, Brunch, Lunch or Dinner?
A very long family dinner on a perfect summer evening.

Where will you be dining?
At the Colombe D’or in a village in the South of France called Saint Paul de Vence. I’ll be having dinner with my husband, our children and our parents. We will be sitting outside in the garden terrace of the restaurant. Hopefully it’s July or thereabouts and we can sit outside all evening under the trees. The kids will at some point leave the table and play close by with the other kids.

Angelina Jolie (left) and Gwen Stefani wearing Isabella OliverWhat music are you listening to?
No music. Just the sound of others talking around us and the usual sounds you hear when you’re outside in the evening in a French village.

What are you wearing?
A gorgeous maxi dress with gold sandals and matching statement cuff and Chanel No.19.

What are you going to eat?
As a starter, I will be ordering their truffle salad. The smell and the taste are beyond words. I will look forward to this salad for days! For the main course I will order the truffle salad again. It’s my last meal so I am going to eat whatever I want. I will not order desert but will indulge in the delicious French cheese plate. Throughout the evening we’ll be drinking my favourite red wine, Pomerol.

About Baukjen de Swaan Arons:
Baukjen de Swaan Arons is Co-Founder and Creative and Marketing Director at Isabella Oliver, an award winning international e-commerce and mail order business for designer maternity wear. The company launched in 2003, has been double digit profitable from year one and with current sales in excess of $15 million Isabella Oliver is now the fastest growing and largest specialist maternity wear company in the UK and growing fast in the US. Isabella Oliver has a large celebrity following including Angelina Jolie, Jennifer Lopez, Jessica Alba and Heidi Klum.

Baukjen gained brand and product management skills at blue chip companies including Procter and Gamble and Orange. Baukjen’s passion for clean, modern, strong brands is reflected in the Isabella Oliver identity both online as well as offline. Baukjen loves going out, entertaining, surfing the web and holidays in warm places with the kids and friends. She lives in Hampstead with her husband Geoff (who is the third co-founder of Isabella Oliver) and their children Oliver, Sebastian and Pippa.

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