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Thursday
Oct082009

Shelley Barrett

WHO: SHELLEY BARRETT
WHAT: CEO OF MODELCO

WHERE:
SYDNEY, AUSTRALIA
VISIT: www.modelco.com

FFF LOVES… ModelCo Disco Lights.
A fabulously shiny lip gloss with in-built flashing disco lights! See you on the dance floor…

What are your staples?
I start my working day very early as I have to liaise with our New York office before my day at the Sydney office even begins - plus I have to juggle this with getting two small children ready for their days as well, as you can imagine it doesn’t leave me much time to coordinate an outfit! So my work day staples usually consist of pieces which I can easily mix and match such as my Chloe black wide leg pants, a sharp black blazer, True Religion jeans and crisp Herringbone shirts. If I want to glam up for a work function then I pair with a dressy top, heels and statement jewellery - I love Harlequin Market on Oxford Street, they have a fab range of vintage & new pieces. Also I love my Burberry black trench for Winter which goes with everything, and always looks chic.

I spend a lot of my time jetting around the world as ModelCo have offices In New York and Hong Kong as well as Sydney, so my casual wear for weekends wear or travel wear usually consists of comfortable, luxurious pieces which don’t crease such as a beautiful cashmere wrap cardigan, Bassike tee’s In all different colours, a pair of jeans & a pair of French Sole ballet flats.

What are your indulgences?
Christian Louboutin shoes - they dress up any outfit and make me feel fabulous, the red soles make me want to kick up my heels!

What can’t you live without?
My Jimmy Choo tote, which is big enough to fit all my essentials such as my Blackberry Bold, my Kate Spade wallet, Tom Ford sunnies and all my ModelCo favourites such as LIPLIGHTS Lipgloss in Pink Sea Shell, FLUIDSPLASH 3 in 1 Foundation and BLUSHLIGHTS Cheek Powder and LUMINOSITY Shimmer Stick - so I can make sure my makeup always looks perfect when I’m on the go, and in and out of meetings.

What is past its use-by-date?
A pair of very worn vintage Levis which I’ve had forever and are so comfortable, they have gone past the trendy ‘worn In stage’ and are now literally falling to bits - I just can’t bear the thought of throwing them away!

What is your wardrobe craving?
A pair of Chloe Paddington knee length boots in taupe, which would see me through the rest of Winter, I could pair with dresses, skirts or jeans…think I need to treat myself.

About Shelley Barrett
A former model agent, Shelley Barrett created cult beauty brand MODELCO, launching it onto the market with the highly successful LASH WAND HEATED EYELASH CURLER in May 2002. Now with over 125 unique wonder products to its name, the brand is now sold in 5 continents, 27 countries and over 1000 stores and niche beauty apothecaries, including Colette in Paris; Boutique 1 (formerly Villa-Moda in Dubai) and beauty mecca Space NK in the UK. In the US MODELCO is stocked at Sephora and is the first Australian beauty brand to launch into New York’s finest boutique department store Henri Bendel. Known for its premium beauty products which are quick-fix and multi-purpose, MODELCO has become a trailblazer in the beauty industry. Red carpet fans of the brand include Nicole Ritchie, Kylie Minogue, Naomi Watts, Sienna Miller, Victoria Beckham, Kate Winslet, Lily Cole, Uma Thurman, Mischa Barton, Jade Jagger, Cameron Diaz, Renee Zellweger, Sophie Dahl, Keira Knightly and Ashley Olsen.