WHO: ROXY JACENKO
WHAT: SWEATY BETTY PUBLIC RELATIONS
FFF LOVES… Roxy’s best accessories – passion for what she loves, and her fabulous band of Betties.
What are your staples?
I am a sucker for a great blazer, leggings and a ballet flat. It’s almost become a uniform here at SBHQ.
What are your indulgences?
My Chanel jacket. Worth every penny!
What can’t you live without?
I love a good blow-dry.
What is past its use-by-date?
My slippers, but they have reached that super comfortable stage which doubles as the soooo worn out stage they are almost offensive!
Roxy Jacenko, a born and bred Sydney girl, hit the ground running at 24 with no formal training, armed with confidence, quick thinking, and an unquenchable thirst for information. Five years later, with her band of amazing ‘Betties’, star-studded events and launches, 150 amazing brands, meeting Bill Clinton and Snoop Dogg, building the Sweaty Betty brand into the PR powerhouse it is today, and with enough memories to write a book – she has never been happier or more fulfilled and can’t wait to see what the next five years has in store!